"Legend" coach Park Chul-woo, "A being who gives the best experience to players and fans."
"Legend" coach Park Chul-woo, "A being who gives the best experience to players and fans."
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It contributes to forming a strong bond between fans and the team by giving them victory. This is what Park Cheol-woo (40), coach of Woori Card, a men's professional volleyball team, calls an athlete.
Coach Park Cheol-woo stood on the podium at the 5th round of the "2025 IS Sports Marketing Summit Academy (SMSA)" held at KG Tower in Sunhwa-dong, Jung-gu, Seoul on the 21st. The SMSA is a place for learning and socializing, which was established by Daily Sports to contribute to fostering leaders who will lead the development of the sports industry.
Coach Park Chul-woo has been on the court since the first year of the V-League (2005) and left a more splendid record than any other player before announcing his retirement in May last year, including the most points scored by a Korean player (6,623 points), seven championship titles, and the selection of the best 7 (Apogit Spiker).
The main theme of this year's SMSA, which marks its third anniversary, is "sports marketing led by fandom." Coach Park Cheol-woo, who said he was able to play on the court until his late 30s thanks to constant support from volleyball fans, added sincerity to the lecture.
Coach Park Chol-woo cited Game 4 of the championship game against copyright during the 2010-11 season when he was a member of Samsung Fire and Marine Insurance as the best game in his career. It was a game in which Samsung Fire and Marine Insurance confirmed the championship with four wins and no loss in the series.
Coach Park displayed a photo of his teammate Gavin Schmidt going up to the stands and sharing his joy with fans on the front screen of the podium. "The photo shows how fans feel at the stadium and how strong the bond between the fans is. It was an unforgettable moment for me as well," he said.
Although it fell to the bottom in the early stages of the regular league, it eventually rose to third place and made two "upset series (lower teams beat the top teams)" from the semi-playoff (PO), giving meaning to being able to share the story with Samsung's fans.
Coach Park Cheol-woo said, "Today's (fifth) SMSA theme, 'Experience that money cannot buy makes loyal fans,' is perfect. I think when an athlete performs at his best, he can give the fans the best experience. An athlete is something that should be done."
Coach Park Cheol-woo once questioned how the job as an athlete helps society. He saw that it lacked productivity compared to making home and food.
An acquaintance of Coach Park Chul-woo, who shared his concerns, said, "There are people who feel happy and happy to see you do your best on the field. It is said that he advised to be proud of a job that does such a noble job.
"Since then, my motto for exercising has changed," coach Park Cheol-woo said. "Although the outcome may be bad, I felt that I should show my best performance in every game to the fans." Even after undergoing surgery more than 10 times, I was able to keep the court as a player for 20 years thanks to fans. That's why I always told my juniors that I have to think that I should give my soul to the court. That way, I can make them feel touched."
Coach Park Cheol-woo made efforts to repay fans' love outside the court. In November 2022, when he played in a total of 500 games, he made a "reverse donation" by holding a coffee truck event for fans. During the Samsung Fire Department era, supporters' "Defence" members were invited to their houses to serve meals.
Coach Park Cheol-woo said, "It felt like communicating with fans gave birth to a new family. The longer I played, the stronger I felt that 'athletes cannot exist without fans.'" He also asked marketers listening to the lecture, "Players are important, but I think a better marketing strategy may come out if we consider what fans want."
Coach Park Chul-woo also expressed his belief in the direction of the development of Korean volleyball. "Volleyball Empress" Kim Yeon-kyung retired in April, giving a red light to the success of the next season's V-League 카지노사이트. He stressed that the government should move to make a breakthrough at the level of the management organization and volleyball team, including supporting youth volleyball, expanding the base, and strengthening the competitiveness of domestic leagues. "We need to create an environment where stars can come out. As a field leader, I will think and act more to add strength," he said.